Apex documentation
Build, run, and read Apex experiments.
Complete Apex documentation for operators and developers. Learn setup, experiments, Operator, QA, analytics, integrations, SDK, API keys, webhooks, and API endpoints.
Quickstart
Create or select the workspaceApex supports company workspaces for one brand and agency workspaces for multiple client stores.Connect the storeFor Shopify, connect the app, approve scopes, enable the theme app embed, and verify the Web Pixel.Build a first experimentCreate the test, choose the surface and audience, add variants, attach a primary metric, run QA, then start the experiment.
Sections
Getting startedA plain-language overview of Apex, the core A/B testing concepts, and how the storefront SDK, Worker, and dashboard fit together.ExperimentsThe core A/B testing workflow: create a draft, configure targeting and metrics, build variants, QA, launch, monitor, pause, complete, archive, or restore.AnalyticsStore-wide and experiment-aware reporting across visitors, conversions, revenue, ecommerce, traffic, funnels, journey flow, realtime events, and measurement quality.StatisticsHow Apex measures experiments, protects decisions, and verifies its statistical guarantees with deterministic simulation.Landing pagesCreates, edits, previews, QA checks, and publishes AI-assisted landing pages separate from standard experiment variants.Settings and accountConnects Apex to a storefront so experiments, analytics, Shopify events, product data, and revenue analysis can work.